4 Tips In Effective Marketing with Light Boxes

Promotion of your business and products needs careful consideration. Choosing the right avenues might help increase your audience outreach by a huge margin. However, using the wrong avenues can similarly hamper your business marketing growth. Light box signs have come up as a popular new age solution for interactive sign designs for most businesses. However, you have to be very clever using this tool because incorrect use might totally destroy the purpose of marketing in this situation.

Understand the basic dynamics

The basic dynamics of light boxes differ as you can find different varieties with different thicknesses, different lighting options and different sizes. However, the main purpose of a light box is to create an illuminated sign, which is much more interactive, and directly visible to the customers at all times of the day. Always choose a light box deign which works just as well without the lights because in the day it has to function as a regular sign and it should not lose its effectiveness just because the lights are off.

Custom or standard

You can choose a standard light box design either with pre-made thickness and size options or your store or you can customize the sign entirely to suit your brand image better. Custom made light box designs will cost you extra over standard designs. However, standard designs sometimes do not have the right feel and space to put your advertisement in the best light. You will also have to decide whether you want to go with the standard light options or choose to customize your sign with different light effects with colure LED lights. LED lights in general last longer compared to standard light options.

Text design

Decide whether you want your text in a variety of different colours or just a standard colour option to create synchronicity. You can choose flashing light effect or continuous lighted text to display your business message.

Thickness grade

The thickness of the light box will depend on the grade of light box you choose from your promotions. Make sure to choose a standard thickness of at least 45-60 mm for the best display of messages from a distance. The concept should be the light box should convey your message copy to all audiences without them having to stop to read it.